Glossary
Terms Used in E-Commerce
Access Provider — A company that provides its customerswith a service whereby they can access the Internet.Banner Advertising — A marketing mechanism, popularon the World Wide Web, that contains strips of advertisementssporadically positioned on a Web page.Bandwidth — The speed of transmitting data, measuredin bits per second (bps).Browser — The generic term for software programsthat retrieve, display, and print information on the World WideWeb.Cookies — Small files that are automatically downloadedfrom a Web server and installed on the computer of someone browsinga website. Cookies allow websites to "personalize" theirappearance by identifying visitors, storing passwords, trackingpreferences, and other means.Direct Marketing —…
