Marketing Food to Children
In April 2011, the Interagency Working Group (IWG) on Food Marketed to Children released for public comment a set of voluntary principles for industry to use as a guide for marketing food to children. The group — comprised of representatives from the Federal Trade Commission (FTC), the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration, and the U.S. Department of Agriculture (USDA) — developed the principles, as directed by Congress, with the goal of improving children’s diets and addressing the high rates of childhood obesity. The basic principles are that food marketing to children should provide…
